Inspiration: La dolce vita - Revellers dig deep for a worthy cause

A decadent theme set the tone for La Dolce Vita as guests danced, sang and emptied their wallets to raise vital funds for CLIC Sargent.

WHAT WAS THE PARTY?

After a two-year gap the renowned La Dolce Vita event made a return to Old Billingsgate to raise money for children's cancer charity CLIC Sargent. Celebrity guests at the £800-a-ticket event included sports stars, supermodels and pop stars such as Sophie Anderton and Lee Ryan.

HOW WAS THE PARTY THEMED?

Set across all three of the venue's spaces the party took on a decadent style under the moniker of La Belle Epoque.

A visual treat in the reception area included a grand piano on a raised platform surrounded by Moroccan light holders, while birdcages hung from the ceiling and were adorned with coloured feathers. A pair of small seating areas allowed guests to rest up, and at the opposite end of the reception area was a champagne bar and a martini-making cocktail machine.

After drinks and a performance by an artiste from Cirque du Soleil, the drapes dividing the venue's main space were raised. Guests then made their way to the tables for dinner and the all-important auction where prizes included becoming chairman of Chelsea Football Club for the day, 12 months of free haircuts by Nicky Clarke, and an F1 driving experience. After dinner, the crowd was entertained by a variety of acts and could then visit La Dolce Vita's exclusive nightclub, down in the vaults. This housed a gold and purple king-size bed, orange lion statues and a classic black and white chequered dancefloor. The lighting was enhanced with Burlesque-style draping.

WHO WAS BEHIND THE PARTY?

The event was back under the guidance of original owner Charlie Feather, who brought in agency Mask to arrange the theming.

Mask in turn employed caterer Red Snapper. Entertainment from Incredible Artists was provided by Will Young, Beverley Knight, Alexander O'Neal, OperaBabes,The Royal Philharmonic Orchestra and a DJ set by Faithless frontman Maxi Jazz.

WHAT WERE THE HIGHLIGHTS?

The sterling work of auctioneer Charlie Ross, who coaxed the crowd into digging deep for charity, ensured a massive £800,000 was raised. Also, despite not being the headline act, Alexander O'Neal stole the show with a performance that had the entire crowd singing and dancing.

CONTACTS
MASK
Tel: (020) 7378 9292
Web: www.mask.co.uk
RED SNAPPER
Tel: (020) 7064 0850
Web: www.redsnapperevents.com
OPERABABES
Tel: 07795 466661
Web: www.incredibleartists.co.uk


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