Inside Track brought in by Ford for dealer events

Ford has brought in Inside Track to manage two showcase training events.

Inside Track brought in by Ford for dealer events
Inside Track brought in by Ford for dealer events

The firm, part of DHL Supply Chain, will hold the events at Henry Ford College and the Great Central Railway in Loughborough.

The events will be for Ford dealers who will be educated on customer service techniques, new technologies and new vehicle models as part of the True Blue Truck training programme.

The firm also held a similar event at The Commercial Vehicle (CV) Show held at the NEC, Birmingham. More than 120 Ford dealer delegates attended over the three days and saw information on new Ford ranges as well as motivational speakers, who provided delegates with the knowledge and skills to assist them in selling more vehicles.

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