Taking place at Old Street underground station, the experience opened to the public last week (8 September) and is running until 15 September.
The Tetra Tranquility Tank, a custom-built serene aquatic pop-up experience, aims to inpsire the public to learn more about fishkeeping and inject an element of calm into the chaos of the daily underground commute. Its launch, says Tetra, follows research carried out by the brand, which highlights four in five Brits claim to feel under pressure every day, with Londoners having less than one hour a day of ‘me’ time.
Bespoke aquariums are housing turtles, catfish, red crabs and angel fish alongside a host of other beautiful species and plant life. Offering a complete sensory experience, visitors can unwind in relaxing seating whilst listening to therapeutic, underwater sounds in an environment that reflects the tranquillity of an aquarium, created by water projections, special effect lighting, plants and the scent of freshly brewed herbal tea.
Giuliano Buccino, head of marketing at Tetra said: "We’re very excited to launch our underground, underwater experience which will offer Londoners a break from the hustle and bustle of city life. Not only is the pop-up an opportunity for visitors to experience the serene environment aquariums can create, it also highlights their versatility. Whether consumers are looking for a striking piece of aquatic art or their own relaxation room there really is an option for everyone."
Earlier this year, Airbnb teamed up with Aquarium de Paris to offer consumers the chance to sleep amongst 35 sharks in an underwater bedroom, while Bompas & Parr teamed up with GoldieRox to unveil a glow-in-the-dark algae necklace at the label's new collection launch, inspired by underwater life forms.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.