Inside: Roald Dahl's City of the Unexpected

Some 35,000 people took to the streets of Cardiff this weekend for Roald Dahl's City of the Unexpected, a series of events to celebrate the centenary of the author's birth.


Wales Millennium Centre and National Theatre Wales were behind the two-day City of the Unexpected celebration in Cardiff, which took place from 17-18 September.

The series of events and perfomances aimed to turn reality on its head, as if Roald Dahl was at the helm of the celebration. 

On Saturday, a giant peach rolled through Cardiff city centre, followed by a staged protest group and Mr Fox did a tightrope walk by Cardiff Castle. Buildings in the city's civic centre area were lit up on Saturday night and the giant peach was lifted into the night sky as part of a night time performance.

The Great Pyjama Picnic took place in Bute Park on Sunday where visitors were encouraged to bring Roald Dalh-inspired food and take part in pillow fights. Secret book readings also took place at various locations throughout Cardiff.

More: Three Roald Dahl-themed activations in 2016

Also, check out our event and brand experience guide to Cardiff

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this