Inside Peroni's Italian-themed Somerset House takeover

Italian beer brand Peroni has partnered with Somerset House to stage a takeover of the venue's terrace for six months.

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The Somerset House Terrace, presented by Peroni Ambra, marks the launch of Peroni Ambra, which combines Peroni and the sharpness of Italian Chinotto – a rare and authentically Italian citrus fruit, grown and harvested in the region of Liguria, North West Italy. 

The space aims to re-create the rural Chinotto orchard of North West Italy. A bespoke cicchetti menu is on offer, as well as bottles of Peroni Ambra and Peroni Ambra-infused cocktails created by mixologist Simone Caporale.

The open-air, riverside terrace, which launched on 1 April, is open until the end of September.

In March, Peroni unveiled an art-themed experience that used VR technology in London's Soho. Last year the brand hosted a pop-up in London for six weeks at venue Proud East. 

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