Inside Birra Moretti's Italian-themed experience

Moretti Gran Tour, a food and drink festival organised by Italian beer brand Birra Moretti, has opened its doors in London's Truman Brewery.


The event, being held for the third year in a row, held a launch night two days ago (19 July) and runs until 24 July, featuring nine Italian street food vendors serving a range of authentic signature dishes inspired by different regions of Italy.

Visitors can enjoy Birra Moretti La Autentica and La Rossa brands and for the first time in the UK two variants from the new Le Regionali range – Birra Moretti alla Siciliana and Birra Moretti alla Toscana

A new addition to this year's Moretti Gran Tour includes traditional Tuscan Butcher shop experience, hosted by Peckham-based Forza Win, aimed at teaching guests about the basics of butchery, the craft of cooking and the enjoyment of eating, all paired with a Birra Moretti.

There is also a pasta making masterclass each day where Brighton’s CinCin will teach guests how to recreate one of four pasta dishes from scratch whilst enjoying a Birra Moretti paired to that dish.

Agency Space has developed and executed all aspects of this tour for the third consecutive year.

David Lette from Birra Moretti, said: "Birra Moretti is returning with a bigger and better Moretti Gran Tour this year. The event is all about representing ‘Italian for what matters’, great beer, great food and great company. Through the experiences at the event, from the Tuscan butchery and pasta making masterclasses, to the array of excellent street food vendors, we expect visitors to be able to fully immerse themselves into what really matters in life."

Agency Space developed the Moretti  Grand Tour live experience. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs