Innocent revives Unplugged festival, promises PR stunts in lead-up

Natural drinks brand Innocent has announced the return of its 'off-the-grid' Unplugged Festival, and has hired Taylor Herring to cover the event's PR.

A forest banquet features as part of the festival experience
A forest banquet features as part of the festival experience

The agency has been tasked with providing a full press office service, as well as creating stunts and branded content to engage consumers with the 'unplugging' ethos of the festival.

Clemmie Nettlefold, UK PR Manager at Innocent, said: "We are really pleased to be working with Taylor Herring on this year’s weekend: they really impressed us with their ideas for how to generate excitement and spread the word around the festival, and their values are completely in line with what we’re trying to achieve."

Innocent Unplugged will be held on 28-30 May in a secret forest location near Sevenoaks in Kent. Attendees are encouraged to leave their electronic items - especially their smartphones - at home and enjoy a weekend 'off-the-grid'.

The festival also aims to be as friendly to the environment as possible, with electricity being powered by bespoke pedal bikes and people dancing on energy mats. The music line-up includes DJ Yoda, Lazy Habits and Jake Isaac, while activities such as the woodfired spa, foraging workshops and inspirational talks will also return.

Last year saw 1,500 people attend, and the brand hopes this year’s event to be 'bigger and better'. Check out Event’s round-up of the 2015 festival here.

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