Innocent to open emoji-fuelled Coconut Watering Hole

Soft drinks brand Innocent has announced plans to open a pop-up café where guests can order coconut mocktails via emojis.

The pop-up will promote the brand's new Coconut Water offering
The pop-up will promote the brand's new Coconut Water offering

The Innocent Coconut Watering Hole will be open for one day only on 11 August at Boxpark in London’s Shoreditch. Designed to market the brands’ new Coconut Water, the event will feature a summery tiki theme, deckchairs and a Caribbean steel band.

Visitors will be asked to use their phones to order a mocktail. Each drink on the menu has been given its own emoji hastag code that guests can upload to Instagram, along with a photo of themselves in the watering hole, to place an order.

Drinks on offer include the Georgia Peach, made of coconut water, peach juice, vanilla, lemon juice and cinnamon, and The FroYo Coco, which consists of coconut water, natural frozen yoghurt, pineapple, passion fruit and lime.

The brand will also offer up coconut-themed beauty treatments at the pop-up.

Innocent has partnered with chef Anna Jones to create the menu, while agencies Push and The Romans are working with the brand on the live experience.

More: Event Showcase - Innocent Unplugged

In pictures: Innocent opens pop-up Super Market

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