Innocent festival returns after three-year hiatus

Agency Itch is bringing the Innocent's summer festival back to London's Regent Park on Sunday 22 July, a week before the Olympics kick off.

Innocent festival back this summer
Innocent festival back this summer

The drinks brand is the official smoothie and juice of the London 2012 Games.

The family festival will incorporate a host of fruit-related sports day pursuits, including the 100m lemon and spoon race, the squash-put and a marrow-thon.

Festivalgoers can also compete in peach volleyball or have a go at curling with a potato and broom.

The event will feature a farmers’ market, live folk, jazz and swing music from the acoustic stage and an eclectic mix of pop up performances from roving bands, musicians and entertainers.

For children there will be open-air dance floors, a poetry corner, and a chill out area with yoga and massages.

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