Innocent appoints Sense for future brand activations

Innocent has appointed marketing agency Sense to work on a range of 'real world' campaigns for the drinks brand.

Sense will working with Innocent on its future brand activations
Sense will working with Innocent on its future brand activations

The agency announced it will be creating a new brand activation strategy for the smoothie and juice firm, which will link existing and new campaigns together.

Sense won the account following a competitive pitch process, with the first activity due to launch in January 2016. The agency will be handling both tactical and longer-term strategic activations.

Jamie Sterry, brand activation manager at Innocent, said: "Sense’s strategic thinking stood out and gave us a very compelling direction, which we felt sat really well with the challenges we face and ambitions for the brand."

Nick Adams, managing director at Sense added: "Innocent has such a forward thinking approach to experiential and really embraced our own philosophy around the potential for developing authentic and tangible real world activations. 

"We have a programme of really exciting work being planned and are delighted to now be in full activation mode – watch this space."

More: Event showcase - Innocent Unplugged

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