The agency announced it will be creating a new brand activation strategy for the smoothie and juice firm, which will link existing and new campaigns together.
Sense won the account following a competitive pitch process, with the first activity due to launch in January 2016. The agency will be handling both tactical and longer-term strategic activations.
Jamie Sterry, brand activation manager at Innocent, said: "Sense’s strategic thinking stood out and gave us a very compelling direction, which we felt sat really well with the challenges we face and ambitions for the brand."
Nick Adams, managing director at Sense added: "Innocent has such a forward thinking approach to experiential and really embraced our own philosophy around the potential for developing authentic and tangible real world activations.
"We have a programme of really exciting work being planned and are delighted to now be in full activation mode – watch this space."
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