Ex-Haygarth associate creative director Dan Jerrard joins as creative director, while Bethan Prestwich, a recent graduate from Reading University, joins as a designer. Junior creative team members Micaela Beni and Simona Zukauskaite have also been made permanent following a number of placements and internships over the past six months.
Jerrard has worked on some of Haygarth’s most high-profile blue chip accounts, including Sony Mobile, Heineken and the Organic Trade Board and helped double the size of the creative department after joining in 2011. Before that he was group head at BD Network, having first launched his career at Dynamo.
At Initials, Jerrard will work on some of the agency’s largest accounts, including AkzoNobel, PepsiCo, Mondelez and J Sainsbury’s.
Nick Presley, executive creative director, said: "We loved Dan’s passion and ability to work on multi-channel activity. He’s had a great grounding to his career in his previous agencies and he’ll significantly increase the firepower of our creative department. His appointment isn’t just responding to the increase in work from our current clients and recent wins, but will help us further develop our offering."
Jerrard added: "I instantly recognised that Initials matched my ambitions to help build a creatively-led agency that was not constrained by channel. It’s a very exciting opportunity to work with Nick at the start of a new chapter in the World of Initials."
Allan Guy, the current creative director at Initials, continues in the agency focusing on new ventures and working closely with Presley and Jerrard to ensure the quality of work in the agency remains at the highest levels.
The appointments mark the launch of a company-wide development programme aimed at bringing Initials’ youngest talent and most experienced employees together.
Jamie Matthews, Initials' CEO, said: "I think 20-year-olds can learn a lot from forty-somethings and vice versa. Both have a huge amount of creativity and great ideas to offer."
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