Industry figurehead Graham Frazer joins Imagination

Experiential agency Imagination, has appointed former Grass Roots chairman, Graham Frazer, to the newly created role of international events development director.

ndustry figurehead Graham Frazer joins Imagination
ndustry figurehead Graham Frazer joins Imagination

Frazer left his position as Grass Roots meetings, events and communications division deputy chairman in December last year after 18 years of service.

According to a company statement he planned "to continue working but at a less frantic pace".

Frazer's new role will see him responsible for "helping new and existing clients craft successful brand experience activities, around the world".

"Imagination is a place that values talent and know-how above everything," said events director Richard Foulkes.

"Graham has set an industry benchmark on events for world class brands and he's a welcome addition to the Imagination team."

Frazer added: "I have always admired Imagination for its inspired creative ideas, and I cannot think of a company that I am more excited to work for."

Prior to his position at Grass Roots, Frazer was vice-president of Maritz Europa.

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