Industry on alert as London Olympics organiser recommends community events focus

London Olympics organiser Locog has pledged to focus on outdoor events to create a ‘party atmosphere' at the 2012 Games.

Industry on alert as London Olympics organiser recommends community events focus
Industry on alert as London Olympics organiser recommends community events focus

A team of 50 Locog staffers were sent to the Vancouver Winter Olympics, which finished yesterday, and made recommendations in four areas where London can learn from its Canadian counterpart.

Sport, service, stadia and sites were the four areas that impressed the Locog delegation over the past two weeks, but it is last section that will pique the interests of the event community.

"The Games were brought to life in Vancouver with the streets and sites full of supporters, creating a party atmosphere in the city," said the Locog report. "The big screens in Vancouver provided superb hubs for community activity, enabling everyone to see the sport itself and crucially to celebrate victory ceremonies."

Locog is currently working on a more complete debrief of learnings across all aspects of holding an Olympic Games.

'The Olympic Games in Vancouver will leave enduring memories where the athletes, organisers and people of the city came together to stage a truly memorable event," said Locog chairman Sebastian Coe. "Over the last two weeks, the streets of Vancouver have been like theatres where people gathered to celebrate this fantastic spectacle of sport and culture."

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