Independent Venue Week begins search for brand sponsorship

The founder of Independent Venue Week has told Event she is looking for brands with a long-term view to supporting grass roots music at the 2016 event, following previous partnerships with Jack Daniel's and Vauxhall.

Independent Venue Week is looking for brands with a commitment to music
Independent Venue Week is looking for brands with a commitment to music

Now going into its third year, Independent Venue Week will take place on 25-31 January 2016 across 120 music spaces, an expansion from this year’s 91. 

Sybil Bell, founder of the project, told Event: "We don’t want to work with people who will just slap their brand on it. What we’re looking for is a company who wants to take a long-term view of working with grassroots music.

"It’s a hard graft – this audience doesn’t like the hard sell. But the brands we’re in talks with now are coming to us with a long-term plan."

She added that the organisation has already turned down some brands that it felt would not be a good fit.

This year saw Vauxhall sponsor Independent Venue Week. The auto company provided its Vivaro van as a tour bus for bands such as Frankie and the Heartstrings during the week and beyond.

The activation is still ongoing and recently featured British rock band Don Broco.

More: Ministry of Sound eyes experiential partnerships

Jack Daniel's joins fight to save UK music venues

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