Incentive show on the move

Promotions and incentives show Incentive World will move to Earls Court 1 next year and take place from 29 April-1 May.

Organiser Reed Exhibitions estimates that more than 6,000 buyers visited this year's show at the end of February in Earls Court 2. Event director Stephen Richards believes that the enlarged venue and new dates will offer business advantages for exhibitors and visitors.

"January and February are traditionally a very busy period and many of our exhibitors and visitors are committed during this important trade time with other key events,

he said. "Our new dates give everyone time to maximise on marketing campaigns without the downtime of Christmas and new year falling just pre-show."

This year's show attracted a high number of first-time exhibitors including high street retailer WH Smith, which was promoting its new corporate sales division.

"The quality of visitors to our stand was very high and we are confident that we will generate considerable sales as a direct result of attending,

said a spokesman for the retailer.


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