The event, produced by Harvey Goldsmith in partnership with John Lewis, is taking place in Leeds for one day only this weekend (17 September). On Roundhay will be the first ever music, food and family entertaiment festival to be held in Roundhay Park and the first time in ten years that Roundhay Park has hosted a major concert.
The event will feature activations similar to those at On Blackheath, including a John Lewis food village, with a chef's demo stage with celebrity chef interactions and street food from independent Leeds suppliers.
On Blackheath took place over two days last weekend (10-11 September). Agency Pretty Green activated John Lewis' sponsorhip last weekend and will also be working on the retailer's activations for On Roundhay. John Lewis is marking its debut in Leeds with its new store opening at Victoria Gate.
John Lewis teamed up with Airbnb earlier this year to launch a series of masterclasses on the art of hosting.
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