By folding the ailing Raisley into the Impetus stable, managing director Gill Dunsford has predicted a combined annual turnover of £4m by the end of 2008. Although the two companies will remain as separate entities, they will share key account managers on high-profile campaigns and will maintain the same client base.
Dunsford said: “Raisley has been refinanced and has an enhanced resource as it now has the benefit of more account managers and larger staff support. It has also moved onsite to Impetus’s offices in Wimbledon.”
The agreement will also see a greater mix of ‘direct’ and ‘agency’ clients, as Raisley dealt directly with clients, and Impetus works mainly through sales promotion agencies. It will also increase the group’s staffing database, as Raisley will add 5,000 freelancers to Impetus’s staffing directory.
Dunsford said: “This is the first acquisition by Impetus and a testament to the major growth we have experienced in the past year. Acquiring Raisley will allow us to offer an enhanced service and greater creative consultation. This acquisition gives Impetus the opportunity to ‘take the industry forward’ to both existing and future clients by setting higher standards and establishing more innovative approaches in experiential and field marketing.”
Impetus chairman Ron Littleboy added: “The growing interest in experiential has been documented in many surveys which show it is attracting a larger slice of marketing agency budgets. It is this trend that has convinced me consolidation is the best way to remain competitive. An acquisition like this marks Impetus out and is a clear statement of its intention to rapidly grow the business organically and through acquisition.”