Ikea and Mediacom bring in Blazinstar for catalogue launch

Ikea is using Blazinstar Experiential for the nationwide experiential launch of its 2010 catalogue.

Ikea and Mediacom bring in Blazinstar for catalogue launch
Ikea and Mediacom bring in Blazinstar for catalogue launch

Mediacom UK brought in Blazinstar on behalf of Ikea to run 'activation zones' across 11 stations and malls nationwide.

The programme launched on Tuesday (8 September) and involves 'double-stacked' giant versions of IKEA's iconic Kassett boxes.

Adscreens playing Abba music have been engaging commuters and shoppers, offering them a copy of the newly launched catalogue.

Blazinstar will also run two promotional bus tours for the next two weeks.

To add a comment yourself register and let us know your thoughts.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs