Mediacom UK brought in Blazinstar on behalf of Ikea to run 'activation zones' across 11 stations and malls nationwide.
The programme launched on Tuesday (8 September) and involves 'double-stacked' giant versions of IKEA's iconic Kassett boxes.
Adscreens playing Abba music have been engaging commuters and shoppers, offering them a copy of the newly launched catalogue.
Blazinstar will also run two promotional bus tours for the next two weeks.
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