Ignite has created a daily pre-match show that will include special effects, projections, player intros, bespoke video content and experiential activities.
The show continues through the match, even during breaks and end changes.
The agency is managing pre-match player choreography, special effects and screen content for both the daily shows and final presentation ceremonies. Ignite also assisted the ATP in designing and installing some of the backstage areas for players and VIPs during the event.
"The Barclays ATP World Tour Finals is so well received in London – people love their tennis here, and we’re thrilled once again to get the chance to put on a great show for them," said managing director of Ignite, Fred Porro.
"The courtside entertainment, pre-match shows and player intros mean fans can enjoy tennis like never before – it is an outstanding experience," he added.
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