Ideal Home Show to launch charity Troops Day

Organisers of the Ideal Home Show will introduce a special Troops Day at next month's exhibition to help raise funds for The Soliders' Charity.

Ideal Home Show to launch charity Troops Day
Ideal Home Show to launch charity Troops Day

On 22 March the work of the Armed Forces will be celebrated with a range of features including a traditional British Street Party, Military Band performances and a Military Field Kitchen.

A proportion from every ticket sold will be donated to the Ideal Homes for Heroes Appeal, which will go towards funding grants and home improvements for soldiers returning from conflict.

In addition all military personnel will be able to claim two free tickets to attend the event.

It is hoped the appeal will raise £100,000 for the cause.

Ideal Home Show director Lee Newton said: "The Ideal Home Show has always been a British institution going back to the First World War, having had strong and traditional connections with the Armed Forces and its servicemen and women, actively seeking initiatives that make a difference to the lives of our heroes.

"We are extremely proud to be able to work with The Soldiers' Charity. This is a fantastic appeal that we hope will raise awareness of the charity's work and help achieve their fundraising targets for 2011 and improving the quality of life for those who most need it."

The Ideal Home Show runs from 20 March to 5 April at London's Earls Court.

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