Ideal Home Show to host gadget section in 2011

The Idea Home Show is to launch a gadget section for next year’s show at it expands for the second year under Media 10’s stewardship.

Ideal Home Show to host mini gadget show in 2011
Ideal Home Show to host mini gadget show in 2011

Ideal Gadgets will run alongside the seven other mini shows, including Ideal Show Homes and Ideal Food, that comprise the Earls Court-based event.

The show will again run for 17 days, matching last years reduced days (but increased visitor numbers) format.

"We are really excited about our second year and will be bringing more exciting home improvement content, interiors, gardens, style and design advice, gadgets and technology than ever before, as well as a host of interactive features and celebrity expert advice for every aspect of the home, and every budget," said Media 10 managing director Lee Newton.

The Ideal Show Homes section will again be sponsored by Anglian Home Improvements, and will house four properties for next year’s show, which takes place from 11 to 27 March.

Last year the Ideal Home Show pulled in its best figures for a decade, with 250,000 visitors making their way to the event.

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