ID wins Britvic contract

Experiential specialist iD has been appointed by Britvic to manage experiential and sampling activity for the brand’s soft-drinks portfolio.

Experiential specialist iD has been appointed by Britvic to manage experiential and sampling activity for the brand’s soft-drinks portfolio. The agency, which already produces campaigns for Unilever, Nestlé, Diageo, Ecover and Yeo Valley, won the account following an extensive three-month process managed by Britvic’s procurement department. “We are really looking forward to working with some of Britvic’s key brands,” said iD client services director Nicola Jordan. The first event will take place this month.

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