ID tours UK to give out Flora health foods

Agency ID is carrying out a sampling tour of cholesterol-lowering milk drinks and yoghurts from Unilever Bestfoods brand Flora.

Three teams are travelling the country for nine weeks until the end of June to hand out the pro.activate range from a branded mobile tasting unit. More than 200,000 people are expected to try the products, designed to complement Flora's pro.activ spread.

ID completed a two-week campaign for Giorgio Armani cosmetics at the end of last month. More than 5,000 invitations to book a complimentary makeover in one of four UK department stores featuring new make-up line Lipstick Mania were hand-delivered to office staff.


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