Field marketing agency ID has formed a strategic partnership with
Applebelly, a clubbing community and club listings service.
ID will handle all activity, including sampling and brand experiences,
at 150 Applebelly nightclubs. The agency also will have access to the
company's database of one million clubbers.
'Our partnership with Applebelly allows us to promote to the same
individuals in clubs, on-line and through their mobile phone,' said ID
managing partner Paul Soanes. 'This allows us to offer clients
measurable event nights in clubs, pre-prompted by text messages and
followed up by an email attachment.'
The move means ID can offer brands an integrated approach to 18-25 year