ID joins forces with clubs ace

Field marketing agency ID has formed a strategic partnership with

Applebelly, a clubbing community and club listings service.

ID will handle all activity, including sampling and brand experiences,

at 150 Applebelly nightclubs. The agency also will have access to the

company's database of one million clubbers.

'Our partnership with Applebelly allows us to promote to the same

individuals in clubs, on-line and through their mobile phone,' said ID

managing partner Paul Soanes. 'This allows us to offer clients

measurable event nights in clubs, pre-prompted by text messages and

followed up by an email attachment.'

The move means ID can offer brands an integrated approach to 18-25 year


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