The concept is based on the recruitment of staff according to a client’s brief. As a result, iD has set up an audition type of approach to recruitment, based on taking on the best candidates who are then trained by sales experts.
Among iD In-Store’s clients are Sage, the food electrical applicance company, who specifically requested knowledgeable foodies, who could offer advice as well as sales.
Emma Ede, iD In-Store managing director, said: "Above anything else we understand consumers, how they act, how they react and ultimately how they purchase.
"It makes perfect sense for iD to launch an in-store division offering high-quality demonstrators and cutting-edge retail technology and reporting. When it comes to retail we believe that how you feel affects what you do."
iD also uses iPads as part of its camapaign allowing consumers to look at comparison charts and information, while clients can look at data capture to see the effect of their campaign.
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