ID encourages indulgence for its Lindor push

Consumers were encouraged to “indulge in their dark side” in an experiential campaign by ID for Lindt’s Lindor 60% dark chocolate.

Consumers were encouraged to “indulge in their dark side” in an experiential campaign by ID for Lindt’s Lindor 60% dark chocolate. The campaign ran from 17 August to 17 September and visited Lindor’s key retailers in the south east of England. The stand showcased a branded Mini One that consumers could win by writing about their most indulgent moments in 2006. The competition was supported by an advertorial in Eve magazine from the end of August. The second prize was a year’s free subscription to Eve, and 50 runners-up received a 200g Lindor 60% dark chocolate bar. Almost 1,300 Lindor 60% dark chocolate bars were sold throughout the 23-day campaign.

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