ID carries out lager tasting for Heineken

Agency ID has embarked on a nationwide blind taste test on behalf of lager brand Heineken.

The Better Taste Tour will visit supermarkets and summer events, offering consumers a chance to compare the new tasting Heineken with Stella Artois.

The team is targeting 50,000 consumers, specifically men aged 18-34.

A bus houses a bar with three staff distributing samples.

As Event went to press 69% of respondents preferred Heineken.

"Our desire is to get people to taste the brand and see the difference for themselves," said Duncan Richmond, Heineken channel marketing manager.

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