iCracked to open padded bar for smartphone users

Smartphone and tablet repair service iCracked will open what it claims to be the 'world's safest bar' in London on 5 August.

iCracked's activation will target accident-prone Londoners
iCracked's activation will target accident-prone Londoners

All surfaces in the bar will be covered in bubble wrap and foam to prevent visitors from cracking their screens if they drop their gadgets. The drinks available will be served in cups too narrow for phones to fall into.

Soft drinks will be free, since teetotallers have been found to be less accident-prone.

iCracked, which is working with agency Brands2Life on the experience, has selected Covent Garden as the location for the bar, as according to iCracked's research, more people in central London request their phones to be fixed than in any other part of the city.

The activation will be open for one day from 6-10pm. Guests who visit with a broken phone can win the chance to have their appliance fixed on the spot for free.

A.J. Forsythe, iCracked co-founder, said: "We know that a lot of people break their phones on nights out so we've created the perfect environment for guests to enjoy a few drinks without the worry of damaging their mobiles.

"For most people, their phones are an extension of themselves, so when it breaks it can have a huge impact on their everyday lives. We hope as many people as possible will join us for 'wrappy hour' and we're excited that all our guests will go home with their phones intact."

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