IBM and GSMA confirmed as speakers for Event360

The Power Brands Theatre, sponsored by George P Johnson, will host speakers from IBM and GSMA at this year's Event 360 forum, which will take place at The Roundhouse in London next week (23 June).

IBM and GSMA confirmed as speakers for Event360's Power Brands Theatre
IBM and GSMA confirmed as speakers for Event360's Power Brands Theatre

Event360, brought to you by Event and sister publication C&ITwill welcome more than 200 brand, agency and industry representatives to experience the latest trends and innovations through an experiential day of workshops, one-to-one meetings and panel sessions.

The day will feature a Power Brands Theatre where George P Johnson will share insights into how the agency helps brands to harness their power though live events and experiences.

Guest speakers include Vikki Bradney-Spencer, brand and communications leader UKI for IBM, who will talk about the power of story-telling in crafting compelling event content, as well designing a narrative for the delegate experience. 

The theatre will also welcome Peter Montgomery, director of partnerships at GSMA, who will present a case study on the intelligent deployment of innovative event technology to facilitate content discovery, enhance dwell-time and encourage deeper engagement with the story of the event. 

Jason Megson, managing director of George P Johnson, said: "George P Johnson is very happy to be bringing its Morning Premiere series to the Event 360 Power Brands Theatre. We help brands deliver their power through live events and we will be bringing two power brands to the theatre to help tell that story. IBM and GSMA will show how their brand power is enhanced by live events." 

Key highlights

Further higlights include a 'Questions Live' panel with Michael Boaler, senior brand manager for Jack Daniel’s at Brown Forman. The session will focus on how delegates can add value, inspire creativity and produce results by looking at such areas as procurement, budgets, skill-sets and technology.

Melissa Noakes, head of brand experience, Sony Mobile will take part in a case studies session.

There will also be speakers from BMW, Barclays, Hewlett-Packard and Benefit Cosmetics.

To find out more, visit

To find out more about sponsorship opportunities, email Danielle Chapman or call her on (020) 8267 8010.

More: Event 360 scoops PPA Event Experience award

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