Ibis offers luxury bed on the beach for Uefa Euro 2016

Ibis Hotel in Brighton is capitalising on Uefa Euro 2016 fever by offering fans the chance to watch the matches on a luxury bed on the beach.

The VIP bed experience forms part of Brighton's Big Screen event
The VIP bed experience forms part of Brighton's Big Screen event

From 10 June to 10 July, Ibis has created a VIP area at Brighton’s Big Screen where guests can sit or lie back on the SweetBed and enjoy watching the sporting event.

Customers will also get the chance to watch movies including Star Wars: The Force Awakens, Spectre and  Frozen from the comfort of the VIP bed.

Brighton’s Big Screen kicks off with the Euros opening ceremony on Friday 10 June at 6pm.

Tickets for the Ibis SweetBed experience are priced at £40.

Last week Carlsberg activated a shirt for shirt campaign where consumers could swap their shirt for an England football shirt. While Hyundai will be creating an immersive fan experience for the Euro 2016 championships with a 'FanDome' at King's Cross.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this