From 10 June to 10 July, Ibis has created a VIP area at Brighton’s Big Screen where guests can sit or lie back on the SweetBed and enjoy watching the sporting event.
Customers will also get the chance to watch movies including Star Wars: The Force Awakens, Spectre and Frozen from the comfort of the VIP bed.
Brighton’s Big Screen kicks off with the Euros opening ceremony on Friday 10 June at 6pm.
Tickets for the Ibis SweetBed experience are priced at £40.
Last week Carlsberg activated a shirt for shirt campaign where consumers could swap their shirt for an England football shirt. While Hyundai will be creating an immersive fan experience for the Euro 2016 championships with a 'FanDome' at King's Cross.
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