i2i stages drinks roadshow

Cafe Met is teaming up with agency i2i Face to Face Marketing to create a nationwide summer roadshow targeting young professionals.

The trailer-based roadshow will visit a series of summer jazz and swing concerts as well as city centres and beachfronts during July and August and will allow consumers to sample the range of Cafe Met drink products.

The roadshow is expected to exceed i2i's 2004 sampling campaign for Cafe Met in which 232,000 products were handed out in 49 days.

Before the launch of this year's roadshow, teams of i2i 'hit squads' toured the country in an eight-week sampling campaign.

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