i2i on the road for Oil of Olay

Agency i2i Face to Face Marketing has completed a campaign for Procter and Gamble’s Oil of Olay Total Effects Anti-ageing Blemish Care moisturiser.

Agency i2i Face to Face Marketing has completed a campaign for Procter and Gamble’s Oil of Olay Total Effects Anti-ageing Blemish Care moisturiser. The agency devised a roadshow that targeted women aged 35 and over and hit 20 London shopping locations for two weeks in late August. Staff offered product demonstrations and on-street beauty consultations. An upcoming project for i2i is a campaign for Chinese cooking sauce manufacturer Lee Kum Kee, planned for nine weekends from October to December. Cooking demonstrations will take place in Chinese supermarkets such as Wing Yip stores in London, Birmingham and Manchester and will target Western fans of Chinese cooking.

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