Hush to launch 'pop in' store in Shoreditch

Women's fashion brand Hush is staging a 'pop in' store, kicking off with a launch party and featuring intimate style talks and in-store customisation workshops.

Hush to launch 'Pop in' store in Shoreditch
Hush to launch 'Pop in' store in Shoreditch

Guests are invited to experience the online brand's presence offline with a pop-up that aims to bring the brand to life.

Opening on 16 March, the store will have a presence for 10 days, inviting guests to get to know the brand better via style talks, customisation workshops and activities. Visitors will also be able to enjoy bespoke cocktails whilst trying on the latest collections, which they can then buy online and have delivered direct to their door the next day.

The brand will also be championing its ‘Style Personality’ campaign, which intends to celebrate individuality in fashion. Hush has created four capsule collections, each representing a distinct style personality, which includes Colour Riot, Minimalist, Urban and Modern Feminine. 

Customers will be invited to a range of tailored events during the 10 day pop-up, with each event giving guests exclusive insight into the brand's secret style tips, such as how to work and rework key pieces from the Hush collection.

Last month, MakeupPlus staged a fashion and beauty pop-up celebrating London Fashion Week. Earlier this month, H&M launched an interactive pop-up at its show for Paris Fashion Week.

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