The brand is sponsoring the Fun Bunch sound system at the event. Here, guests will be encouraged to turn on their Bluetooth connection in order to receive discount codes straight to their smartphones via beacon technology.
Hungryhouse will be branding the Fun Bunch’s stage in its red and orange colours, and will be encouraging carnival-goers to tweet its Twitter account in order to receive a shout-out on stage.
A variety of free branded merchandise, including whistles and sunglasses, will also be distributed as part of Hungryhouse’s activity.
Alice Mrongovius, marketing director of Hungryhouse, said: "With more than one million people attending Notting Hill Carnival, this really is a great opportunity for us to test how effective beacon technology is.
"We’re hoping this will prove it drives in sales and will continue to roll it out across other upcoming marketing strategies, so our users can get the best discounts direct to their phone."
Check out the photos from Hungryhouse’s activation at Notting Hill Carnival 2014 here.
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