Vive Studios is a new corporate unit from HTC, and aims to push forward the company's VR capabilities in line with its own VR headset, Vive.
The first game has already been released, called 'Arcade Saga', and takes inpsiration from arcade classics like 'Breakout'. But the video game experience is tranformed through the use of VR, forcing the game's users to actively move through the room and swing the Vive’s controllers to complete the different levels.
'Arcade Saga' has been developed in-house by 2 Bears Studios, a studio which is staffed by individuals from Microsoft, Rockstar Games and Amazon.
Joel Breton, VP of content at HTC Vive, said: "We're excited to formally unveil Vive Studios as a new pillar in HTC's initiative to drive persistent growth for VR. Vive Studios' aim is to nurture and discover development talent and help create content that will continually push the boundaries of the kinds of experiences VR can deliver."
Looking forward, HTC and Vive Studios aim to distribute cinematic experiences that focus on storytelling. The launch of Vive Studios showcases HTC's motivation to provide exclusive content to Vive owners.
Vive Studios will create content across key VR categories, including games, education, cinematic, design, social, real-estate and sports, as well as tools and applications that can revolutionize areas such as media, retail, healthcare, and location-based entertainment centers and arcades.
On 7 December, HTC and media company Time staged a VR experience to celebrate the commemoration of Pearl Harbour. In July, representatives from HTC and Samsung debated the use of VR for brand experiences.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.