HSE Cake hires Chris Sobcynski to lead new business team

Havas' sports and entertainment agency has expanded its new business and marketing functions with the appointment of Chris Sobczynski.

Chris Sobcynski joins HSE Cake from GMR Marketing
Chris Sobcynski joins HSE Cake from GMR Marketing

Sobczynski will take on the role of business development and marketing director at HSE Cake. He joins from GMR Marketing where he was responsible for the agency’s new business activity across the sponsorship and experiential sectors, as well as fostering closer integration among the Omnicom agency network. He played a key role in client wins including FIFA, Sunglass Hut and Adidas. 

Sobcynski’s role will focus on HSE Cake’s new business and marketing activity working alongside specialists in the strategy and insights, partnerships, activation and content divisions.

The agency’s current client roster includes Barclays, EE, Carling, EA Games and Coca-Cola.

HSE Cake’s chief operating officer Joanne Warnes said: "We had a fantastic 2016 with a number of high profile client wins, such as Ballantine’s, the NBA and ICC, and have ambitious growth plans for 2017 and beyond. Our new business and marketing efforts will be key to this growth and are delighted that Chris joins us to lead the charge. He brings a wealth of expertise and fresh thinking that will add real value to our business." 

Sobcynski added: "HSE Cake is a fantastic agency with some of the most prestigious clients in the world of sport and entertainment. It has a great blend of strategic thinkers and creative flair which really appealed to me."

Last month HSE Cake moved offices to join the new Havas offices in King’s Cross.

More: BBC and Barclaycard among new client wins at HSE Cake as profits rise by £1m.

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