HP:ICM sets up Lara weekend

GlaxoSmithKline and Lucozade has sponsored a Lara Croft Experience

weekend, which took place last month at Pendley Manor, Tring. It was

produced by HP:ICM while The Marketing Store devised the campaign

through an on-pack promotion with Lucozade.



The weekend participants had all won a competition on special "Larazade"

bottles and the 20 winners each invited four friends to compete to win a

new Land Rover. Teams were put through a series of themed mental,

physical and teamwork challenges.




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