HP:ICM sets up Lara weekend

GlaxoSmithKline and Lucozade has sponsored a Lara Croft Experience

weekend, which took place last month at Pendley Manor, Tring. It was

produced by HP:ICM while The Marketing Store devised the campaign

through an on-pack promotion with Lucozade.

The weekend participants had all won a competition on special "Larazade"

bottles and the 20 winners each invited four friends to compete to win a

new Land Rover. Teams were put through a series of themed mental,

physical and teamwork challenges.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs