GlaxoSmithKline and Lucozade has sponsored a Lara Croft Experience
weekend, which took place last month at Pendley Manor, Tring. It was
produced by HP:ICM while The Marketing Store devised the campaign
through an on-pack promotion with Lucozade.
The weekend participants had all won a competition on special "Larazade"
bottles and the 20 winners each invited four friends to compete to win a
new Land Rover. Teams were put through a series of themed mental,
physical and teamwork challenges.