House of Peroni to activate at Taste of London

Beer brand Peroni will stage 'An Italian Summer' experience at Taste of London festival, which takes place from 14-18 June.

House of Peroni to activate at Taste of London
House of Peroni to activate at Taste of London

The brand will showcase its latest gluten-free offering, Peroni Nastro Azzurro Gluten Free, within a floral-themed environment.

Visitors to the Peroni stand will be able to sample the new gluten-free product, as well as taste gluten-free-infused cocktails created by the brand's master of taste, Simone Caporale. The brand will also be providing gluten-free nibbles, which will aim to complement the taste of Peroni Nastro Azzurro.

Peroni has created its new gluten-free offering in a bid to respond to its consumer's needs. The new product will cater for coeliacs and for those choosing to lead a gluten-free lifestyle.

Other brands activating at Taste of London include DS Automobiles, Illy, Mövenpick and Laurent-Perrier.

More: House of Peroni launched a series of floral installations last month, which can be seen at the residences of independent bar group Darwin & Wallace.

Inside Peroni's Italian-themed takeover at Somerset House

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