House of Experience reveals stunt with Future Finance

Student lending company Future Finance has enlisted House of Experience to deliver a campaign that is designed to target its student audience.

The stunt will take place in London on Wednesday (16 March)
The stunt will take place in London on Wednesday (16 March)

The agency will execute the brand’s first ever experiential stunt, coined ‘Don’t let money get in the way’ in London on Wednesday (16 March).

While exact details of the stunt remain under wraps, the focus will be on locations frequented by students, such as the University College London (UCL).

Future Finance approached House of Experience following its work with brands such as TransferWise, Moonpig and Jeyes group brand Bloo.

Sibilla Foxton, senior account manager, House of Experience said: "We were excited to be approached by Future Finance to drive their content creation through experiential marketing. We hope after the success of this first stunt, we can continue to grow the brand’s online audience through creating engaging and genuine viral content."

Alex Gallagher, chief marketing officer, Future Finance added: "Unfortunately, money (or rather the lack of money) is blocking the way for thousands of students from achieving their potential. Money should not get in the way of education. It’s the reason we started Future Finance, Europe’s fastest growing student lender.

"We selected House as we felt their creativity and experience in the student market positioned them perfectly to help us achieve our goals. Whilst this is the first stunt we’ve collaborated on, it won’t be the last."

It was recently announced that client services director Oliver Burgoyne had departed House of Experience, and parent company Big Cat Group increased its 50% stake in the company to 100%.

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