Hotel Chocolat to stage first Chocolate Lock-Ins

Hotel Chocolat will host its first Chocolate Lock-In event at 10 UK stores on 23 March.

Hotel Chocolat to stage first Chocolate Lock-Ins at 10 UK stores
Hotel Chocolat to stage first Chocolate Lock-Ins at 10 UK stores

The chocolatier will be hosting the after hours tasting events to drive customers into Hotel Chocolat stores and to build brand loyalty.

Each 45-minute event will host 10 guests, who will receive a glass of Prosecco on arrival, followed by a chocolate tasting session. Sessions will sometimes include a pairing which could be anything from red wine to cocoa gin or a herbal infusion with cocoa shells.

Tickets are being sold for £10 each and each guest will receive 'Secret Cards' on the night, which will entitle them to their £10 ticket price back off anything they purchase at the event.

Chocolate Lock-Ins will be taking place at Hotel Chocolat shops in Moorgate, Cheapside, Regent Street, Victoria Street, Edinburgh, Leeds, York, Southampton, Worcester and St Albans. 

Last year Hotel Chocolat launched its first ice cream at the London Coffee Festival.

More: Last weekend Cadbury staged an easter egg hunt in a giant maze at the London Eye. See the pictures here.

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