Hotcow has launched an experiential sampling campaign for Activia

Agency Hotcow will be distributing 150,000 samples of Danone's Activia Pouring Yogurt 'Shake Up Breakfast' across Morrisons and Tesco supermarkets for the next five weeks.

Hotcow is producing an experiential campaign for Activia
Hotcow is producing an experiential campaign for Activia

Consumers will be able to try three different flavours of the product - vanilla, strawberry and natural - across stores in the south east for the next five weeks.

The campaign includes a creative stand featuring a huge bowl of cereal complete with its own spoon next to a giant pack of Vanilla Pouring Yogurt that dispenses the product. It has been created to target females from 35-55.

Sally Durcan, managing director at Hotcow, said: "We are extremely pleased to be working with Danone and have created a robust strategy that has taken into account how and why shoppers stop, listen, try and buy."

Amelia Wong, assistant brand manager at Danone added: "We're counting on Hotcow to get consumers excited about all the different ways they can shake up their breakfast with Activia Pouring Yogurt."

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