Hornby has worked as strategic consultant at Smyle for the last five years, and was employed as the commercial director of Visit London for seven years before moving into consultancy, where he specialised in the areas of sport, media and events.
He played an integral role in the delivery of events including Sport Accord and the London Restaurant Festival, and led high profile campaigns for both the UK and London, including the London 2012 Olympics and England’s 2018 Football World Cup bid.
As a consultant, Hornby worked with brands including Red Bull, Eurostar, LiveNation, the NFL and AEG Europe, as well as Marketing Birmingham.
Hornby said: "Hiro is creating an opportunity for businesses to motivate and inspire their teams and clients and I am excited to lead our passionate and driven team who are bringing something unique to the corporate event space."
Andy Moore, chief executive at Hiro, added: "Hiro offers a unique way for businesses and sporting talent to connect though extraordinary events and I am delighted to welcome such a strong team of professionals from the world of sports, business and events to deliver our ambitious vision."
Rugby World Cup pop-up
Hiro specialises in connecting businesses with sports stars through events, and as such it has devised a series of experiences for the Rugby World Cup 2015.
The company will launch pop-up members club Hiro House for the duration of the Rugby World Cup. Located in London, the pop-up will be hosted by approximately 30 rugby legends.
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