Higgidy to welcome cooler months with Sofa Supper events

Pie brand Higgidy is set to deliver a living room-themed supper club event to celebrate 'the season of Friday nights' in London on Friday (31 October).

Gogglebox's Chris Steed and Stephen Webb will host the events
Gogglebox's Chris Steed and Stephen Webb will host the events

Icetank in Covent Garden will be transformed to reflect a cosy living room space, complete with armchairs for two people, along with two and three-seater sofas and a fire. 

The event will also showcase Higgidy’s range of pies, which will be available to sample for 'supper'.

A second event is scheduled for 5 November in Brighton, nearby the brand’s headquarters.

Higgidy has teamed up with Chris Steed and Stephen Webb from television programme Gogglebox to host the events, which will also be attended by founder Camilla Stephens. 

The Higgidy Sofa Supper campaign encompasses social and an on-pack promotion, which will run from October through to December.

Oliver Rudgard, head of brand at Higgidy, said: "Research shows us that by 4pm on a Friday most people still don’t know what they want for supper and more than half of us are opting to stay in on Friday night as Autumn approaches. This is exactly the market we want to appeal to and why we are hosting our first event the first Friday after the clocks go back.

"People are looking for a Friday night ‘Sofa Supper’, something delicious, wholesome, that feels like a treat but doesn’t take much effort, and that is where Higgidy comes in. We’re excited to launch the Sofa Supper campaign – our biggest to date – as part of our ambitious growth plans for the year ahead."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs