Herman Ze German hosts Oktoberfest celebration

Casual restaurant chain Herman Ze German is transforming its basement bar in Fitzrovia in honour of Oktoberfest.

Herman Ze German: Oktoberfest activation features meat and beer
Herman Ze German: Oktoberfest activation features meat and beer

From 6 October, Ze Basement Bar will host festivities on Thursday, Friday and Saturday nights for four weeks, offering sharing platter menus, beer and cocktails and set to a soundtrack of Bavarian beats. Herman ze German devised a similar event last year

Herman Ze German will also be activating at the inaugural Hoxtoberfest, taking place on 20-22 October at Hoxton Docks on Regents Canal. The restaurant chain will host a bratwurst grill, while a full-sized alpine chalet and biergarten will serve Erdinger Fest Bier. A live music space will also feature, part of a Berliner Pilsner Bar.

The beer brand celebrated its launch in the UK last year. Mexican street food brand and restaurant chain Wahaca is hosting Day of the Dead celebrations in November. 

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