Henry Holland to open fashion concept in east London

Fashion designer Henry Holland is opening a pop-up shop at Boxpark Shoreditch, which will include promotions and a selfie competition.

Henry Holland: showcasing fashion through Boxpark pop-up
Henry Holland: showcasing fashion through Boxpark pop-up

The H! By Henry Hollland Boxpark store launches on 13th September, and will encourage shoppers to adopt one of several looks: the girl tribe look with the "Geek Chic" inspired collection, where checks and ginghams mix with embroidered slogan denim and animal prints or the girly yet street look, with conversational prints fusing with casual sportswear.

Also in-store, customers can shop a selection of Urban Decay hero palettes including the Naked range and newly launched Moondust. Social media fans are invited to enter a "selfie" competition to win a H! by Henry Holland outfit, while goody bags and promotions will also be offered at the pop up, online as well as in Debenhams stores throughout the week, where Holland showcases his collection. 

As part of Henry Holland's AW16 brand initiative, the designer has recruited a girl tribe of bloggers to be faces of the collection. He will be taking the team to the streets of Amsterdam in Holland to create their distinct looks for the season from his fashion and accessories collection.

Holland said: "I love the vibe and atmosphere in Shoreditch, it's where I spend a lot of my time so where better to unleash my H! By Henry Holland collection outside of Debenhams stores. I love the idea of running my own shop and the pop-up is a great opportunity for my collection to reach out further to new faces and fully showcase what the collection has to offer."

Holland put together a playlist for an Absolut Elyx event hosted earlier this year. The designer also teamed up with Super Mario last year for a design auction.

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