Hendrick's to feature in immersive Waldorf Project experience

Sean Rogg and the Experimental Research Laboratory (ERL) have selected Hendrick's Gin as partner for the third installment of immersive experience The Waldorf Project.

Hendrick's Gin will feature in the third installment of Sean Rogg's Waldorf Project
Hendrick's Gin will feature in the third installment of Sean Rogg's Waldorf Project

Chapter Three/Futuro will connect object, sound and taste, and attendees will sample a five-course menu that consists of liquid only, namely Hendrick's Gin. 

The focus will be around the process of micro-distillery and how an alcohol spirit can be administered through the senses.

The event will bring eight pioneers in the areas of visual art, gastronomy, design, theatre, choreography, electronic music and mixology together. This is the first time The Waldorf Project will include liquid and product design.

Chapter Three/Futuro takes its inspiration from ‘futuro’ - a flying saucer-shaped house designed by artist Matt Suuronenn in the late 1960s. The project will explore the ideas from that time.

Sean Rogg, artist and director of The Waldorf Project, said: "Those attending the experience will have their minds opened to the fanciful and phenomenal possibilities envisaged by preceding generations, before worldly pressures took over and stifled such thinking.

"By taking our guests on a journey, guided by their senses and interactions with hosts and fellow guests, we aim to satiate their inquisitiveness of these progressive worlds. Upon entering and experiencing Chapter Three/Futuro, the environment we all live our daily lives in may seem a little humdrum to the initiated."

Opening the Festival of Perception, a preliminary performance of the Waldorf Project: Chapter Three/Futuro experience will run from 14-16 May in a tunnel in London’s Kings Cross. There will be two sittings per night, at 6.30pm and 9pm.

The full chapter three experience will take place in early 2016.

More: Hendrick's selected My Fogg for Botanical Garden

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