Hendrick's creates Valentine's clinc pop-up

Gin brand Hendrick's has opened a pop-up 'Refined Courtship Clinic' in London's Covent Garden to attract the Valentine's market.

Hendrick's creates Valentine's clinc pop-up
Hendrick's creates Valentine's clinc pop-up

The brand used agencies W Communications and Steely Fox to create the experiential pop-up, which offers "etiquette tips to both singletons and couples looking to woo potential suitors and develop their relationships with a high level of decorum."

"It is often said that good manners cost nothing, but little is mentioned about their ability to impress," said Hendrick’s global ambassador Xavier Padovani.

"Basic etiquette and a decent understanding of how to act in the company of others can go a long way to receiving the approval of an admired one. There is much we can learn from the Victorians and we hope the advice offered will help a few hearts flutter this Valentine’s Day."

The clinic will be open from midday to 7pm until 14 February.

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