Heineken launches Heineken Hall at Wilderness Festival

Beer brand Heineken is launching a speakeasy experience at Wilderness Festival, which will incorporate speed dating, stand-up comedy and DJ sets.

Heineken launches Heineken Hall at Wilderness Festival
Heineken launches Heineken Hall at Wilderness Festival

The Heineken Hall is appearing at Wilderness Festival, which kicks off today (3 August) and runs until 6 August. 

During the day, Heineken Hall will host a speed dating activation where guests are encouraged to share their favourite song, and what it means to them, with other attendees, while those looking for a more energetic experience can learn some new moves with the Sugar Push Dance Troupe. 

For the speed dating activation, Heineken is partnering with The Human Library, a not-for-profit organisation that uses conversation to challenge stereotypes. Every ‘book’ in The Human Library in in fact a real person with an extraordinary background – people involved include street sleepers, refugees, transgender and those with life-changing illnesses. They are onsite to provide conversation, debate and a chance to find common ground.

At night, the hall will offer stand-up comedy, alongside sets from the from the Heineken Hall in-house band which is comprised of residents from London jazz bar Ronnie Scotts. There will also be a special set from the Mystery Jets.

More: Arm & Hammer is also activating at Wilderness Festival, bringing an apothecary tent which will host scientific experiments. Veuve Clicquot is bringing a hyperrealism experience to the festival, inviting guests to reconnect with nature through the creative lens of technology, music and performance.

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