Heineken to launch another five coin hunts for rugby fans

Heineken is set to host another five coin hunts, enabling rugby fans the chance to experience the opening coin toss and VIP match experience during the upcoming Rugby World Cup.

Heineken is expanding upon its initial coin search featuring Will Carling (rugby.heineken.com)
Heineken is expanding upon its initial coin search featuring Will Carling (rugby.heineken.com)

New Zealand rugby player Jonah Lomu is the face of the second coin hunt, which will kick off on 31 August.

The year of the coin that participants will be required to find is to be released on the day, and it will coincide with Lomu’s ‘legendary year’ from Rugby World Cup history.

The hunt will last two days, at which point another hunt complete with a new rugby star and 'legendary year' will begin. 

As with the inaugural hunt last week (16-18 August), participants will be required to locate the appropriate coin and tweet a photo of it to @HeinekenUK with the accompanying #ItsYourCall hashtag. 

The prize package includes the opening coin toss experience as well as VIP match experience comprising tickets to a quarter-final game at Twickenham stadium, a behind-the-scenes tour of the stadium, Heineken hospitality during the match, and the match coin as a memento.

Runner-up prizes will also be handed out, including VIP match tickets.

The winner of last week’s hunt will be announced at Heineken’s official launch of the Rugby World Cup at Somerset House in London tonight (26 August). 

Find out more about Heineken's Rugby World Cup activations, the details of which were unveiled back in July, here.

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