The brand will be bringing to life the creative spirit of the festival with a digital art wall installation. Guests can enter the interactive simulation area and create their own artwork using a selected stencil, or make their own selfie with a spray can.
The Heineken House also boasts a sustainable dance floor, which is powered by the movement of attendees during each performer's set. The kinetic energy created when guests are dancing will be converted into electricity used to power the LED lights of the floor, creating a unique party atmosphere. The more house-goers that keep dancing, the more the house will light up.
The brand will also be taking part in Coachella's "This One Is On Us" initiative, which offers consumers free cups of water from a special water bar inside the Heineken House. The campaign is designed to encourage moderate drinking during the festival.
George Clinton & The Parliament Funkadelic will be headlining the Heineken House this year, and will be treating guests to a special intimate performance for the first time in 30 years.
More: Cîroc will be launching a series of summer events by staging an activation at Coachella. Pepsico's Mtn Dew is taking over the Musicland Hotel in Palm Springs to stage a festival and VR experience.
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